Other than assisting with EQ's marketing/promotional strategies, I was included in the development of video production with storyboarding, video directing and organizing the 2-day shoot.  By undertaking the responsibilities for social media content, I established a growing relationship with our consumers and supporters by keeping them engaged throughout the campaign with behind-the-scene images to pique their interests and managing contests. Through use of Twitter, Instagram and Facebook, our followers were constantly informed about the project's progression prior to the video debut.  By the time the video launched after this 5-month long project, the number of followers grew heavily and continues to do so to this day.

EQ Find Yours

Equilibrium Urban Survival Gear's Find Yours campaign was developed to promote the rebranding of modular utility bags across a broader audience. The concept evolved from the product's versatility to transform and translate to fit the needs of a large range of lifestyles - from break dancers, deejays, photographers, hikers and of course, the common urban commuter.

Other than assisting with EQ's marketing/promotional strategies, I was included in the development of video production with storyboarding, video directing and organizing the 2-day shoot.

By undertaking the responsibilities for social media content, I established a growing relationship with our consumers and supporters by keeping them engaged throughout the campaign with behind-the-scene images to pique their interests and managing contests. Through use of Twitter, Instagram and Facebook, our followers were constantly informed about the project's progression prior to the video debut.

By the time the video launched after this 5-month long project, the number of followers grew heavily and continues to do so to this day.