Illustrator & Hand-lettering artist
Greeting card illustration, Lettering
An app developed to rekindle handwritten cards for friends and loved ones, PunkPost reached out to collaborate on a new greeting card collection and invited me to join their team of scriptists. In collaboration with the company owner, I developed a library of witty food puns and illustrated the 2016 collection "Grub Talk." To this day, I continue to contribute themed card designs during the fall and winter holidays.
Lettering, Art direction, Photography
Led art direction and production of lettering visuals, stop motion videos and product photography to enhance each brand's content pieces across their social media pages. Each piece of work was carefully curated and backed with thorough research on what types of content pieces were trending at the time.
Art Director, Photographer & Letterer
Social media, Content creation, Lettering
Wanting to enhance the level of creativity of their social media posts, Farmers Insurance challenged my team at SOCIALDEVIANT to develop a campaign specifically for February. Staying relative to the month's theme of love, the Insure Your Love Month campaign focused on the Farmers Insurance confident planner: a customer who fully understands the value of being properly insured especially with life insurance.
Driven by lifestyle shots to depict several different family life stages of the confident planner, our photographs featured unique typography pieces within the environment to create a visually appealing content.
Graphic recorder & Illustrator
A library of graphic recorded notes created for public use at a range of marketing/networking events with SheSays Chicago and Chicago Ideas Week as well as conferences associated with American Institute of Graphic Arts-Chicago and HOW Design Live.
Advertising, Video production
Tasked with creating an educational commercial for ComEd, my team at PACO Collective developed a video focusing on the ease of ComEd's smart thermostat and approached it from a humorous angle. From the development of the script and storyboard to casting our cat and dog stars, we worked closely with a video production company, The Mill, who created the animation and CGI for the spot.
As one of the art directors on this project, I ensured the content of the video stayed under the umbrella of the client's motto, "Smarter Power Made Simple." I was also directly involved with enhancing the use of supers throughout the video. Instead of placing text over the piece, we chose to have the benefits of ComEd's product integrated within the environment of the scene in a subtle way for the consumer to understand.
Graphic designer & Photographer
Logo design, Product photography
Partnered with small businesses in providing brand consultation & product photography services.
Founder & Curator
Lettering, Art direction
A community lettering and travel project on Instagram, This Type Love allows individuals to share their feelings on what love looked like in their hometowns or travel destinations, thus building a library of photographs from cities worldwide. I work closely with lettering artists to create custom hand-lettered work for participants and traveling photographers.
Graphic recorder, Illustrator & Art teacher
Illustration, Lettering, T-shirt designs
A collection of community projects I've volunteered my skills and time to. At Lincoln Park Community Shelter, I teach art classes to the residents on weekends, pack positive messaged sacked lunches and at Esperanza Community Services, I work with a student on an art therapy pen pal journal project.
Other clients include:
Art director & Content strategist
Video production, Social media
Equilibrium Urban Survival Gear's Find Yours campaign was developed to promote the rebranding of modular utility bags across a broader audience. I assisted with marketing and promotional strategies specifically on social media, project managed the 2-day video shoot and collaborated with our videographer in developing the storyboard artwork.
Event coordinator & Graphic designer/Illustrator
Illustration, Graphic design, Event production
Produced a range of events from charitable art shows to networking nights and participating as a panelist in SheSays Chicago marketing meet-ups. I've worked alongside of the AIGA-Chicago Mentor Program in producing a Chicago Design Week exhibit and ideating an interactive piece to push attendee engagement. During Chicago Ideas Week, I led the creation of SOCIALDEVIANT's experiential lab teaching attendees trending tools for content creation. I'm also heavily involved with the artist community in Chicago and have produced art shows such as one for the Communities Rally for Artistic Nourishment Project where we raised money and awareness of the Children's Heart Foundation.