Advertising, Video production
Tasked with creating an educational commercial for ComEd, my team at PACO Collective developed a video focusing on the ease of ComEd's smart thermostat and approached it from a humorous angle. From the development of the script and storyboard to casting our cat and dog stars, we worked closely with a video production company, The Mill, who created the animation and CGI for the spot.
As one of the art directors on this project, I ensured the content of the video stayed under the umbrella of the client's motto, "Smarter Power Made Simple." I was also directly involved with enhancing the use of supers throughout the video. Instead of placing text over the piece, we chose to have the benefits of ComEd's product integrated within the environment of the scene in a subtle way for the consumer to understand.