Art Director, Photographer & Letterer
Social media, Content creation, Lettering
Wanting to enhance the level of creativity of their social media posts, Farmers Insurance challenged my team at SOCIALDEVIANT to develop a campaign specifically for February. Staying relative to the month's theme of love, the Insure Your Love Month campaign focused on the Farmers Insurance confident planner: a customer who fully understands the value of being properly insured especially with life insurance.
Driven by lifestyle shots to depict several different family life stages of the confident planner, our photographs featured unique typography pieces within the environment to create a visually appealing content.